Business of Events Episode 1

The events industry started hundreds of years ago, but the change was marginal until the last decade. The Covid-19 pandemic became an accelerator for trends that were already fast developing, and now virtual events are largely the cultural norm.

The events industry will change more during the next couple of decades than it has in the last 500 years. Stakeholders’ expectations are changing, and we as industry leaders must find new ways to unlearn what we have learned in the past to adapt to these new standards.

Learn more about the past, present, and future of events. In this episode of the Business of Events Masterclass, discover the key players in each era of event production, what we predict the future of live events will look like, and the reality of the liminal state that the live event production industry is in right now.