Business of Events Episode 1

The events industry started hundreds of years ago, but the change was marginal until the last decade. The Covid-19 pandemic became an accelerator for trends that were already fast developing, and now virtual events are largely the cultural norm.

The events industry will change more during the next couple of decades than it has in the last 500 years. Stakeholders’ expectations are changing, and we as industry leaders must find new ways to unlearn what we have learned in the past to adapt to these new standards.

Learn more about the past, present, and future of events. In this episode of the Business of Events Masterclass, discover the key players in each era of event production, what we predict the future of live events will look like, and the reality of the liminal state that the live event production industry is in right now.

Business of Events Episode 2

Dive deep into the transformative power of events in today’s digital age with the latest installment of the Business of Events Podcast. Listen as industry veteran Marco Giberti discusses the inevitable evolution of live events, the role of technology in reshaping the attendee experience, and the need for a blend of fluid and crystallized intelligence in the events sector. From the possible resurgence of trade shows to the potential of virtual reality in the events space, explore the myriad of ways the events industry is pivoting amidst rapid change. If you’re curious about what the future holds for events, this episode promises insightful perspectives and fresh takes on how the industry can adapt, innovate, and thrive.

Episode Highlights:

  • Special guests Charlie McCurdy, Carina Bauer, and Paul Miller.
  • Insight into the changing nature of event participation, from physical attendance to virtual exploration.
  • The role of technology, particularly augmented and virtual reality, in offering new event experiences.
  • A deep dive into the concept of fluid vs. crystallized intelligence and its relevance to the events world.
  • Practical advice on how event organizers can cater to a new, diverse, and younger audience demographic.
  • The importance of bridging the gap between young tech-savvy entrepreneurs and industry veterans to foster innovation.
  • Discover the value of integrating different perspectives to identify and capitalize on the opportunities ahead.

Join us for this compelling discussion and learn how to future-proof your event strategy. Don’t miss out on this exciting blend of industry insights, technological advancements, and actionable strategies.

Get a free sneak peek into the full masterclass course on Leaderpass.

Business of Events Episode 3

In this riveting episode, host Marco Giberti unravels the transformative landscape of event management and the role of Destination Management Companies (DMCs) in today’s fast-paced world. With insights from seasoned experts like Mike, who sheds light on the evolution of DMCs and their undeniable relevance in offering local destination expertise, and Monique Ruff-Bell from TED, who explores the essence of storytelling in both virtual and in-person event experiences, this episode is a treasure trove of knowledge for every event professional. Whether you’re in the corporate sector, private equity, or simply passionate about organizing events, our experts challenge you to think differently. Join us to discover how technology, experience, and innovation are reshaping the event industry.

Episode Highlights:

  • Special guests Greg Topalian, Herve Sedky, Mike Fiber, and Monique Ruff-Bell.
  • The rich 40-year history of Destination Management Companies and their evolution.
  • Challenges and advantages of local expertise in event planning.
  • Sheryl Sandberg’s insights on the balance between face-to-face and digital interactions during the COVID era.
  • Embracing digital: A shift from merely replicating in-person experiences.
  • TED’s formula for virtual and live event engagement.
  • The importance of a 365 engagement model for audience interactions.
  • Comparing perspectives of different event organizers, from corporate to private equity.
  • The innovative role of technology in reimagining event experiences.

Tune in to get a comprehensive understanding of the future of event management, peppered with actionable insights and valuable takeaways!

Get a free sneak peek into the full masterclass course on Leaderpass.


Welcome to the Business of Events Masterclass podcast, where we dive deep into the world of events and tradeshows, bringing you insights from industry thought leaders, new lessons learned, and examples of excellence. Each week, we’ll be dropping episodes packed with valuable information to help you level up your game and industry knowledge. Join us as we explore the latest trends, strategies, and success stories in the events and tradeshow world. Get ready to take your event organizing skills to the next level with business of events masterclass!